My #1 Marketing Tool Do you ever wonder how these bloggers seem to have perfectly choreographed, branded images all over the internet? I mean how much does it cost to have images like that?! Well, surprisingly very little in comparison to the value these...
How Much Should I Spend I get this question a lot when working with clients, mostly when we talk about developing their marketing strategy. The question usually sounds like this… ‘How much should I spend on marketing?’I wish I could say that there’s a threshold of...
How Big is the Gap Let’s have some real talk. How big is the gap between where you are right now and where you want to be? Is it small? Is it large? Do you have any idea? Does it seem too daunting to even try to figure it out?This doesn’t have to be a scary...
GPS for SUCCESS Do you know what GPS stands for? Admittedly, I did not know. I know what it is and I like to use the term because it rhymes with success. A roadmap to success or a navigation system to success doesn’t quite roll of the tongue the same way. Until I...
CREATING A BUSINESS PLAN: WHY YOU SHOULDN’T WING IT Which of these groups would win a race from Los Angeles to New York City? Group one decides to wing it and starts walking east along the I-10, hoping that it they just keep at it, they’ll make it there first. And...
